ACTION ALERT

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WORLDWIDE FOREST/BIODIVERSITY CAMPAIGN NEWS

Home Depot Victory to Ignite an Industry Chain Reaction

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Forest Networking a Project of forests.org

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9/25/99

OVERVIEW & COMMENTARY

Lend your good works to the effort to make certified timber from ecologically

sustainable forests the industry norm.  Following are some ideas from Rainforest

Action Network to leverage the Home Depot pledge to eventually buy only

certified timber products.  Raping forests for convenience items is no longer

considered acceptable--and if you do, we're coming to get you!

g.b.

 

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Title:   Home Depot Victory to Ignite an Industry Chain Reaction! Urgent Action

         Alert!

Source:  Rainforest Action Network, http://www.ran.org/

Status:  Copyright 1999, contact source for permission to reprint

Date:    September 14, 1999

 

URGENT ACTION ALERT! International Day of Action to Transform the Home

Improvement Industry! Grassroots pressure urgently needed! HELP SAVE OLD GROWTH

FORESTS ON OCTOBER 26TH!

 

Home Depot, the behemoth of the U.S. home improvement industry, has publicly

committed to phasing out wood from "endangered areas"! Lowe's Companies has made

public statements and is in the process of signing a corporate letter of intent

to phase out old growth wood.

 

WE NOW HAVE A HISTORIC OPPORTUNITY TO DEMAND THAT THE ENTIRE RETAIL WOOD

INDUSTRY GOES OLD GROWTH FREE! Home Depot claims to sell 10% of the world's wood

products, and they control 40% of the U.S. home improvement industry.

If we get the rest of the industry to meet or beat Home Depot's plan of action,

then we have an unprecedented chance to force MORE THAN 20% OF THE WORLD'S

TIMBER SALES TO BE OLD GROWTH FREE!

 

For the fall of 1999 we have 2 objectives:  1) transform the home improvement

industry; and 2) secure Home Depot's compliance with its own publicly announced

standard.

 

WHO'S NEXT?

 

The nine home improvement centers behind HD in gross annual sales have until

September 30 to 'meet or beat' HD's commitment to stop destroying forests.

It appears that the following five home improvement chains will fail this test

and will be vulnerable to pressure:

 

1) HOMEBASE

3345 Michelson Drive

Irvine, CA 92612-0650

714 442 5000

fax 714 442 5102

WEBSITE:    http://www.homebase.com

CEO:  Allan P. Sherman

Region: Pacific coast

 

This is the chain that is most like the industry leaders Home Depot and Lowe 's

with huge warehouse stores; HomeBase has an "emphasis on interior fashion and

d‚cor."

 

2) MENARD'S INC.

4777 Menard Drive

Eau Claire, WI 54703

715 876 2577

fax 715 876 5010

WEBSITE:  none.

CEO: still looking....

REGION: upper Midwest, focusing on the north, with stores in WI, MN, ND, SD, NE,

IA, IL, IN, MI.

 

"For over 37 years, Menards has been a leading home center retailer in

'America's Heartland'..."

 

3) PAYLESS CASHWAYS, INC.

2300 Main Street

Kansas City, MO 64141-0466

816 234 6000

fax 816 234 6425

WEBSITE:  http://www.payless.cashways.com CEO:  Millard E. Barron

REGION: Great plains into the 4 corners states; aka Furrow in Oregon, Texas, the

midwest and beyond.

 

Also operates as Furrow, Lumberjack, Hugh M. Woods, and Knox Lumber, claims to

be "full-line building materials and lumberyard retailer."

 

4) WICKES INC.

706 N. Deerpath Drive

Vernon Hills, IL 60061

847 367 3400

fax 847 367 3400

WEBSITE:  http://www.wickes.com

CEO:  J. Steven Wilson

REGION:  Midwest through Northeast, specifically in Maine, NH and Vermont

 

Wickes is a mom and pop store that got huge, saying that "unlike main

competition Home Depot, Lowe's and Menard's", they focus on contractors instead

of do-it-yourselfers.

 

5) 84 LUMBER                  or

PO Box 8484                   Route 519

Eighty-Four, PA 15384         Eighty-Four, PA 15330 724 223 8400

fax 724 228 9457

WEBSITE:  http://www.84lumber.com

President:  Maggie Hardy Magerko

REGION:  Eastern seaboard west to Colorado (but not Maine, NH or Vermont)

 

84 is another mom and pop store that got huge, but is still privately held.

Claims to be nation's "largest privately-owned retail building materials

company."  [Interesting note:  founder Joe described by retail industry as

"excitable, enthusiastic, and a grassroots promoter who knows what people want

and how to provide it."]

 

INTERNATIONAL DAY OF ACTION FOR OLD GROWTH FORESTS: OCTOBER 26, 1999.

 

Whatever you had planned to do against Home Depot, do it against any or all of

the Foolish Five. Rainforest Action Network will be preparing Action Tool Kits

including flyers, fact sheets, product warning labels, and Old Growth Inspection

Lab Coats for these stores. If you have another target in mind, that's great

too! Keep us posted on your plans.

 

But don't forget about Home Depot!  Keep pressuring them by meeting with store

managers ("I would like to see all those products you are phasing out because

they destroy forests...")and flyering customers informing them of the products

that Home Depot must remove. Another idea is to schedule a "check-up" DEAD

RAINFOREST TOUR for the October 26 Day of Action. Rainforest Action Network will

be preparing old growth compliance evaluations for Home Depot stores.

 

If you need more information or help, contact Jennifer Krill, jkrill@ran.org,

Patrick Reinsborough, rags@ran.org, or Aaron Jackson, ajackson@ran.org; or call

any or all of us at RAN, 415-398-4404, 1-800-989-RAIN.

 

TOGETHER we can get old growth forests off the shelves of the home improvement

industry!

 

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