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Canada:
Are Kleenex tissues wiping out forests?
Kimberly-Clark takes heat from Greenpeace and other environmental groups for misleading the public on its sustainability practices, reports Fortune's Marc Gunther.
Source: Copyright 2006, CNN Money
Date: September 27, 2006
Byline: Marc Gunther
Original URL: Status ONLINE
Question: When you wipe your nose with a Kleenex, are you helping wipe out
ancient forests?
Answer: That depends entirely on who you ask.
The environmental groups Greenpeace and the Natural Resources Defense Council
say that Kimberly-Clark (Charts), the world's largest tissue manufacturer, has
failed to keep its promises to protect ancient forests in Canada. Kimberly-Clark
calls itself an environmental leader. Be warned: digging through the competing
claims in this controversy is not easy.
But one thing's evident: Kimberly-Clark's credibility has taken a hit, and
that's a problem for the $16 billion a year forest products firm whose brands
include Kleenex, Huggies, Scott, Pull-Ups, Cottonelle, Viva, Kotex and Depend.
The environmentalists make a slew of accusations but three stand out. The first
is that K-C makes disposable tissue and toilet paper from wood that comes from
old-growth forests in coastal ...
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