{"id":343,"date":"2009-08-07T14:15:21","date_gmt":"2009-08-07T18:15:21","guid":{"rendered":"http:\/\/www.goodforforests.com\/?p=343"},"modified":"2023-03-24T09:10:08","modified_gmt":"2023-03-24T13:10:08","slug":"certification-cost-or-investment","status":"publish","type":"post","link":"https:\/\/forests.org\/fr\/certification-cost-or-investment\/","title":{"rendered":"Certification: cost or investment?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>I recently had a conversation with Jeff Bi, Managing Director of Tralin Packaging (aka Tralin Pak) about the about the packaging marketplace and perceptions of certification overseas. Tralin Pak is based in China and is the third largest supplier of aseptic paper-based packaging in the world. He was surprisingly candid, and said that he had originally thought of certification as a cost his business would have to absorb. But it was his customers and their desire to be green that convinced him otherwise. He says he now sees certification as an investment. Not just in his business, but in the social and environmental well-being of the communities his company serves, as well as his country and the planet.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-widget-area awb-widget-area-element fusion-widget-area-1 fusion-content-widget-area\" style=\"--awb-title-color:#6b6b6b;--awb-padding:0px 0px 0px 0px;\"><div id=\"custom_html-45\" class=\"widget_text widget widget_custom_html\" style=\"border-style: solid;border-color:transparent;border-width:0px;\"><div class=\"textwidget custom-html-widget\"><h4><a href=\"\/sfiinbrief\">SFI EN BREF<\/a><\/h4>\r\n<a class=\"fusion-modal-text-link\" data-toggle=\"modal\" data-target=\".fusion-modal.Brief-signup\" href=\"#\"><b>SIGN UP<\/b><\/a> to receive our Monthly Newsletter.\r\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d6d6d6;border-color:#d6d6d6;border-top-width:1px;\"><\/div><\/div><\/div><\/div><div id=\"custom_html-46\" class=\"widget_text widget widget_custom_html\" style=\"border-style: solid;border-color:transparent;border-width:0px;\"><div class=\"textwidget custom-html-widget\"><div class=\"fusion-modal modal fade modal-1 Brief-signup\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-1\" aria-hidden=\"true\" style=\"--awb-border-color:#ebebeb;--awb-background:#f6f6f6;\"><div class=\"modal-dialog modal-lg\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Close\">&times;<\/button><h3 class=\"modal-title\" id=\"modal-heading-1\" data-dismiss=\"modal\" aria-hidden=\"true\"><\/h3><\/div><div class=\"modal-body fusion-clearfix\">\r\n<iframe src=\"https:\/\/formstack.io\/1618B\" height=\"900\" width=\"100%\"><\/iframe>\r\n<\/div><div class=\"modal-footer\"><button class=\"fusion-button button-default button-medium button default medium\" type=\"button\" data-dismiss=\"modal\">Close<\/button><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-additional-widget-content\"><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I recently had a conversation with Jeff Bi, Managing Director of Tralin Packaging (aka Tralin Pak) about the about the packaging marketplace and perceptions of certification overseas.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[546],"tags":[74,158,159,160,161,61,162],"wf_post_folders":[456,623],"class_list":["post-343","post","type-post","status-publish","format-standard","hentry","category-blog","tag-certification","tag-investment","tag-jeff-bi","tag-packaging-supplier","tag-paper","tag-sustainable-forestry-initiative","tag-tralin-pak"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Certification: cost or investment? 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