{"id":36113,"date":"2020-05-25T13:17:21","date_gmt":"2020-05-25T17:17:21","guid":{"rendered":"https:\/\/forests.org\/?p=36113"},"modified":"2023-03-23T13:18:31","modified_gmt":"2023-03-23T17:18:31","slug":"36113","status":"publish","type":"post","link":"https:\/\/forests.org\/fr\/36113\/","title":{"rendered":"Millennials are Poised to Make Long-lasting Changes to Sustainable Packaging"},"content":{"rendered":"

Guest Blog: Linda Gilbert, CEO, EcoFocus Worldwide LLC<\/strong><\/p>\n

\"\"Millennials are changing the way we look at the world in many ways\u2014including how we package the food and beverages we eat and drink every day. The EcoFocus Worldwide 2019 U.S. Trends Survey shows millennials place a much higher value on sustainability than previous generations and packaging is no exception.<\/p>\n

This is good news for forests and the planet. Forest-based packaging helps to reduce the demand for plastic packaging and supports solutions to the oceans\u2019 plastics crisis. Forests also store carbon, which has positive implications for climate change mitigation.<\/p>\n

Sustainably managed forests can produce a steady supply of packaging materials to make a wide range of food and beverage containers. These containers can be recycled to provide needed feedstock for paper mills to create new products like packaging, tissue products, and printing and writing paper.<\/p>\n

These types of products can become part of a circular economy. Today\u2019s challenges linked to COVID-19 are forcing us all to rethink what the economy will look like in the future. The fact that millennials are focused on sustainability could help shape how we see sustainably managed forests as part of the solution to pressing environmental concerns in a post-COVID-19 world.<\/p>\n

Using the SFI label is a great way to show that packaging and other products come from a sustainably managed forest. The label is used on more than 300,000 products in 120 countries.<\/p>\n

\u201cThe SFI label is a tool that allows producers to educate the market and consumers to make responsible purchasing decisions. SFI certification promotes forest management that supports biodiversity, water quality, and carbon sequestration,\u201d says Derric Brown, Director of Sustainability at Evergreen Packaging.<\/p>\n

Five keys to understanding how millennials are changing\u00a0sustainable packaging<\/strong><\/p>\n

The EcoFocus Trends Survey, from EcoFocus and Evergreen Packaging<\/a> LLC, identified five keys to understanding what millennials say and think when they talk about sustainable packaging.<\/p>\n