Kathy Abusow is President and CEO of SFI Inc., a sustainability leader that stands for future forests. She has held this role since 2007, when Sustainable Forestry Initiative® became a fully independent, non-profit organization. Since joining SFI, Kathy has greatly expanded SFI’s network to include the forest sector, brand owners, conservation groups, resource professionals, landowners, educators, local communities, Indigenous peoples, governments, and universities. Read more here.
Kathy Abusow est présidente-directrice générale de la société SFI, un chef de file du développement durable qui soutient les forêts de l’avenir. Elle occupe ce poste depuis 2007, lorsque la Sustainable Forestry Initiative® est devenue un organisme sans but lucratif pleinement indépendant. Depuis lors, elle a considérablement élargi le réseau de SFI pour y inclure le secteur forestier, les propriétaires de marques, les groupes de conservation, les spécialistes des ressources naturelles, les propriétaires fonciers, les éducateurs, les collectivités locales, les Autochtones, les gouvernements et les universités. Lire la suite ici
Bettina provides leadership internally and externally on strategic initiatives related to sustainability and diversity. She leverages SFI’s scale to drive meaningful change in the forest and conservation sector through collaboration with SFI’s network. Bettina works with SFI-certified organizations, customers, investors, and government agencies interested in partnering with SFI to address material environmental, social, and governance (ESG) issues. Bettina is passionate about and experienced at advancing sustainability through forest-focused collaboration, which is SFI’s mission. Prior to joining SFI, Bettina served as Secretary of Agriculture and Forestry for the Commonwealth of Virginia. She also served as Virginia’s State Forester. Bettina was the first woman appointed to both positions. Bettina holds a Bachelor of Science in Forestry and Wildlife from Virginia Tech and a Master of Business Administration from James Madison University. She also graduated from the Harvard Kennedy School Senior Executives in State and Local Government Program.
Chief Sustainability and Diversity Officer
Jerri leverages successful tools and resources to build support programs for diverse young people as they navigate green careers. She leads the career pathways programming, the Green Mentor program, and the Green Jobs employer training efforts. Jerri will also support the Chief Sustainability and Diversity Officer in diversity, equity, and inclusion efforts across all SFI pillars. She is an experienced K-12 professional school counselor and has dedicated her professional life to connecting youth with resources and opportunities. Jerri holds a Masters of Education and Human Development, with a concentration in school counseling from George Washington University, and a Bachelors in Family and Consumer Sciences from the University of Maryland.
Director of Diversity in Career Pathways
Paul plays a central role in SFI’s partnerships with Indigenous communities. He is a citizen of the Métis Nation, with roots in the historic Drummond Island Métis community, and has a wealth of experience in supporting Indigenous rights recognition, relationship building and socioeconomic development. Paul’s work also has a specific focus on understanding the unique realities faced by First Nation, Métis and Inuit youth. As both a professional and an elected community official, Paul has worked to build greater understanding and collaboration between Indigenous communities across Canada and the industry actors operating within their territories. Paul holds a Master of Science in Forestry from Lakehead University and a Forest Technician Diploma and Certificate in Aboriginal‑Canadian Relations from Confederation College. Paul is a recipient of the Governor General’s Academic Medal and the J. Michael Waldram Memorial Fellowship, recognizing his work as an emerging young Indigenous leader in the natural resources field.
Jacob plays a leadership role in SFI’s efforts to build and promote forest-focused collaborations rooted in recognition and respect for Indigenous Peoples’ rights and traditional knowledge. He is a stakeholder engagement professional with over 20 years of experience in the environmental field, Indigenous and stakeholder engagement, strategy development, regulatory processes, and negotiation. He is a recognized leader with strong listening skills and creative problem-solving abilities that advance environmental and stakeholder engagement efforts. A member of SFI’s Senior Leadership Team, Jacob works closely with the Indigenous Relations Team and across all SFI pillars. Prior to joining SFI, he was an Aboriginal Affairs Advisor at a leading Canadian paper and forest products manufacturing company. His past experience also includes working for governments and nonprofits. Jacob holds a Bachelor of Science in Environmental and Conservation Sciences from the University of Alberta.
Senior Director, Indigenous Relations
Dean helps Indigenous communities and businesses increase access to Project Learning Tree Canada (PLT Canada) Green Jobs wage-matching and skills funding. He focuses especially on areas that enhance community capacity to attain third-party forest certification. Dean is a seasoned professional with more than 20 years of experience in forestry management, research, renewable energy development, forest inventory, and silviculture. He has served as a mentor in PLT Canada’s Green Mentor program. Prior to joining SFI, Dean was an industry advisor on Indigenous economic development. He is a Registered Professional Forester and holds an Honours Bachelor of Science in forestry from Lakehead University.
Catherine plays a central role in SFI’s partnerships with Indigenous communities. Her work has a specific focus on understanding the unique realities faced by First Nation, Métis, and Inuit youth. Catherine also works to expand PLT Canada programming and to ensure that all initiatives are accessible and responsive to the unique needs of Indigenous youth across Canada. She is a PLT Canada ambassador, inviting Indigenous youth, professionals, and employers to join PLT Canada’s growing community. Catherine’s experience navigating PLT Canada’s programming as a Green Jobs youth participant and mentee gives her an in-depth perspective on ways to support continued program growth. Prior to joining SFI, Catherine’s Green Jobs included working with Indigenous youth through the Outland Youth Employment Program and as a biologist assistant in an Ontario provincial park. She holds a diploma in environmental science and natural resources from Fleming College and is working toward a degree in Indigenous environmental studies at Trent University.
Jason leads the standards pillar at SFI, with a focus on elevating the SFI standards as a proof point for sustainable forestry and responsible purchasing. His work advances the standards pillar through engaging and communicating the value of SFI’s standards to certified organizations, customers of SFI‑certified organizations, and others interested in the value of sustainable forestry. Jason has worked at SFI since 2001 and holds a Bachelor of Science in forestry from Northern Arizona University. He is a member of the Society of American Foresters and sits on a number of committees related to forest certification, chain of custody, and eco-labeling. He lives in Phoenix, Arizona with his wife, two daughters, and Maple the wonder dog.
Gregor oversees the technical requirements of the SFI standards. He helps SFI‑certified organizations implement the standards and supports the work of accredited certification bodies with their SFI standards audits. Prior to joining SFI in 2013, Gregor was a certification auditor for 13 years working with the main North American certification standards. Gregor has over 30 years of professional experience with forestry operations, forest certification and standards development. He holds a Bachelor of Science in forestry from the University of British Columbia, is a Registered Professional Forester in the province of British Columbia and is a Society of American Foresters, Certified Forester. Gregor and his family live in Victoria, B.C. He spends as much time as possible in B.C.’s beautiful forests indulging in his love of flyfishing.
Annie works to inspire and advance positive change by accelerating sustainable development by using certified wood products. Her experience in product transparency, climate change, and the circular economy, coupled with her passion to improve communities near and far, supports that mission. As an accredited LEED Green Associate, Chair U.S. Green Building Council MN, Middle St. Croix Watershed board member, and Council Member for the City of Afton, MN, Annie casts a wide net in efforts to improve the world. Her love for all living things fuels her work, and play—you’ll find her skiing or biking in the mountains or chillaxing along the banks of the Saint Croix National Wild and Scenic River.
Senior Director, Green Building and Supply Chain
Paul leads SFI’s efforts to enhance the sustainability of urban forestry through the SFI Urban and Community Forest Sustainability Standard. He is an International Society of Arboriculture (ISA) Board Certified Master Arborist, Municipal Specialist, and is Tree Risk Assessment, Texas Oak Wilt, and Wildfire Risk Reduction Qualified. He is also a Society of American Foresters Certified Forester. Paul has been recognized as a True Professional of Arboriculture by ISA and received the Leah MacSwords Current Achievement Award for Communications from NASF. He is Past President of the ISA Board of Directors and he graduated from Oklahoma State University with a degree in Forestry. He has been a state urban and community forestry program leader, radio talk show host, newspaper columnist, university extension horticulturist, university adjunct instructor, and plant healthcare specialist. Paul believes that #TreesAreKey to healthier, happier, safer communities.
Senior Director, Urban and Community Forestry
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Rachel works to support, strengthen, and grow SFI standards and trademark use. She also works to ensure the data SFI collects matters to SFI and the SFI community. She has spent her career working with forest-related data, making it accessible and understandable to others. Rachel worked in Germany for the Albert-Ludwigs-University Faculty of Forest Biometrics. She led a course based on online statistics for a forest biometrics teaching module she developed as part of her master’s degree. Moving back to Canada in 2004, she worked for Abusow International Ltd. collecting and analyzing forest certification data before joining SFI in 2007. She holds a Master of Science from Albert-Ludwigs-University in Sustainable Forestry and Land Use Management and speaks German fluently. She lives in Ottawa with her husband and three children and is passionate about finding fun new ways to make the outdoors accessible for her daughter with mobility challenges.
Director, Standards Reporting and Label Use
Courtney supports the SFI Office of Label Use and Licensing by reviewing SFI logo use and providing customer service to SFI‑certified organizations. Courtney also oversees the certificate, audit report, and SFI‑certified product information on SFIdatabase.org. Courtney holds a Master of Public Service and Administration degree from Texas A&M University. She lives in the Washington, DC area and enjoys being outdoors and hiking with her dogs.
Calie supports the standards pillar by researching forest-based products and analyzing sustainability policies in the marketplace. Her work aids the SFI standards team by supporting the integrity of SFI standards. Calie does this by collecting and organizing sustainable forest products information. Calie holds a Master of Environment and Sustainability degree and a Bachelor of Arts degree in criminology and political science from the University of Western Ontario. She lives outside London, Ontario and enjoys hiking, biking, and kayaking.
Alix is focused on supporting the development of the new SFI Urban and Community Forestry Sustainability Standard. As part of SFI’s urban and community forestry team, Alix works to increase the resiliency and sustainability of communities, both large and small. She is passionate about urban forestry and creating sustainable standards for the forest sector. Before joining SFI, she worked as a tree specialist at a nursery, a landscape technician for the City of Edmonton, and was part of the environmental team at the District of North Vancouver. Alix holds a Bachelor of Urban Forestry from the University of British Columbia and is pursuing an Environmental Management Certificate from the University of Calgary. She loves spending time outside, often with her cat Earl, who behaves more like a dog than a cat.
Urban and Community Forestry Intern
Leo provides leadership to SFI’s Conservation Impact Project, the SFI Conservation Grants Program, and the Conservation Impact Sounding Board. He also supports SFI by generating collaborative partnerships within the conservation non-profit and scientific communities to develop, disseminate, and amplify the conservation-related benefits of SFI-certified sustainably managed forests. He brings over 20 years of experience working around the world toward the conservation of biodiversity, and to advance water conservation and climate issues in geographies as diverse as Australia, Brazil, Madagascar, Nicaragua, and Peru. Leo’s publications include co-authoring “A Metric for Spatially Explicit Contributions to Science-based Species Targets” in Nature Ecology & Evolution. Before joining SFI, he worked at Conservation International, the Ocean Conservancy, and the World Bank’s Global Environment Facility. Leo has a Master of Science in ecology, conservation, and wildlife management from the Universidade Federal de Minas Gerais in Brazil and a Bachelor of Science in wildlife conservation from the University of Delaware. He lives in San Diego, California with his wife and two children where they enjoy being outdoors as much as possible.
Darren is responsible for the incorporation of up-to-date and scientifically rigorous technical content across all SFI’s pillars, ensuring that SFI’s work is grounded in thoughtful, science-based knowledge and communications, and that SFI standards and education programs reflect the latest in scientific understanding. He manages the conservation pillar’s scientific investigations and collaborations and provides leadership on current conservation issues of relevance to forest and supply chain sustainability in support of SFI’s mission, serving on several regional, national, and international scientific advisory boards, including the Committee on the Status of Species at Risk in Ontario (COSSARO), and the United Nations Economic Commission for Europe’s (UNECE) Boreal Forest Team of Experts. Darren brings expertise on wildlife management, species at risk, and forest science-policy integration to SFI, along with a passion for conservation, and communicating about science with the public. Darren’s recent publications include contributions to the journals Forest Science, Avian Conservation and Ecology, and Scientific Reports. Darren has a Bachelor’s degree from the University of New Brunswick, a Master’s degree from the University of Regina, and a PhD from the University of Guelph. Darren’s free time is spent in various outdoor pursuits, including downhill skiing, wilderness backpacking, canoeing, and kayaking.
Senior Director, Conservation Science and Strategies
Rachel supports the SFI Conservation Program by aiding in conservation grants program tracking and contributing to conservation communications, research, and collaborative projects. She joined SFI in 2014, originally supporting the Standards team and the Office of Label Use and Licensing. Before joining SFI, Rachel worked for the National Capital Commission on environmental assessments and asset management. She gained experience through multiple internships in the natural resource field that focused on endangered species habitat, landscape ecology, and wetland mitigation. Rachel received her Bachelor of Science in wildlife science from Virginia Tech, with minors in biology and natural resource recreation. She earned a Master of Science in biology from the University of Western Ontario specializing in bat ecology.
Emily provides broad support for the team with a focus on advancing engagement with the SFI network of conservation partners. She also aids in tracking the SFI Conservation Grants Program and contributing to conservation communications, research, and collaborative projects in support of the SFI mission. Prior to joining SFI in 2021, Emily held a management position with the Ocean Wise Conservation Association and also worked in donor relations for the World Wildlife Fund. She holds a Master of Science in sustainability management from the University of Toronto and a Bachelor of Arts degree in environmental studies and geography from Wilfrid Laurier University. Outside of work, Emily enjoys hiking with her dog, backcountry camping, photography, and volunteering at a local animal rescue.
Carley uses Geographic Information Systems (GIS) as a tool to explore and conduct research, develop the groundwork for partnerships, and creatively communicate key results to diverse audiences. Her work supports generating, measuring, and communicating conservation outcomes that demonstrate the contribution of SFI‑certified forests and forests affected by the SFI Fiber Sourcing Standard, to overall ecosystem health and sustainability. Carley also updates and maintains SFI’s spatial database and interactive maps, provides expedited analyses for queries related to SFI‑certified forests or research initiatives, and collaborates with staff across the organization to produce creative new ways to display data. Growing up in rural Nova Scotia ignited Carley’s interest in the natural world, and she still spends most of her spare time hiking, biking, and exploring in the Acadian Forest. Carley earned a Bachelor of Science in environmental science and a Certificate in Geographic Information Science from Dalhousie University in 2020.
Nadine leads the Community pillar at SFI, with a focus on advancing collaboration between the SFI network and local communities. Her work supports the capacity of the SFI network, strengthens relationships with government leaders, and utilizes SFI’s community grants to advance forest sustainability and outreach at the local level. Prior to joining SFI in 2010, she was Director of Forest Policy at the American Forest & Paper Association and Program Manager at the Pinchot Institute for Conservation. Nadine has over 25 years of professional experience on forest policy and holds a Master of Forestry degree from the Yale School of the Environment and a Bachelor of Science degree in biology from Williams College. She lives in Portland, Oregon, with her husband, twin sons, and rescue dog, enjoys hiking and camping, and volunteers with their local Boy Scouts troop.
Senior VP, Community and Government Relations
Gordy supports and leverages the work of SFI Implementation Committees and SFI-certified organizations across the US and Canada to demonstrate the impact of sustainably managed forests and community engagement. Prior to joining SFI, he led certification efforts for Stora Enso, New Page and Verso with chain-of-custody, fiber sourcing and forest management certifications. Gordy is a graduate of Michigan Technological University School of Forest Resources and Environmental Science. He lives in Wisconsin with his wife, daughter, and hunting dog. Gordy enjoys hunting, fishing, and making maple syrup.
Jess leads the education and careers pathways work at SFI—advancing environmental literacy, stewardship, and career pathways. Her leadership focuses on engaging young people in understanding the values and benefits of sustainably managed forests and considering a career in the sector, through SFI’s leading education and career pathways programs, Project Learning Tree (PLT) and PLT Canada. Jess is most passionate about creating opportunities for young people to build their connection with the forest through experiences, tools, and resources. Jess has spent over 15 years working in the not-for-profit sector focused on strategic development, fundraising, program delivery, and communications, and has won several awards including the Canadian Forest Industries’ Top 10 under 40 award, Forests Ontario’s Susan Wiecek Forest Education Award, and the Canadian Institute of Forestry’s James M. Kitz Award. She lives in Toronto where she loves getting outside with her family.
Kate provides strategic leadership in SFI’s education pillar to increase the reach, impact, and efficacy of our programs and resources. Kate’s work focuses on measuring and evaluating the reach and impact of Project Learning Tree (PLT) and working directly with our PLT Network of state and international partners to build and strengthen our collaborative and funding partnerships. Working for SFI means Kate gets to bridge her love of the outdoors with her passion for improving educational outcomes for students of all ages. Students grow and excel when their learning is deeply rooted in the world around them and they are empowered to see themselves as an integral part of preserving that world. Kate comes to SFI after spending the past 10 years as a classroom teacher, curriculum developer, and professional development leader. Kate holds a Master of Education in secondary chemistry from Boston College and a Bachelor of Arts in conservation chemistry from Sarah Lawrence College.
Director, Education and PLT Network
Jerri leads the career pathways work at SFI, including our mentorship programs and working with employers on supporting a diverse and resilient workforce. Jerri is a Professional School Counselor with an extensive background in creating and implementing comprehensive school counseling programs and building strong community partnerships, which have resulted in career pathways tailored to disenfranchised communities. Being raised with a horticulture and aquaculture background as a daughter of a Black tobacco and tilapia fish farmer, Jerri has over 15 years of formal and informal education around agricultural practices. Jerri holds a Master of Education and Human Development with a concentration in school counseling, from George Washington University and a Bachelor of Science in family and consumer sciences from the University of Maryland, at College Park.
Director of Diversity in Career Pathways
Rocco plays an integral role in developing and implementing strategies to advance SFI’s conservation programs and enhance relationships with partners. He administers the SFI Conservation Grant Program, which funds innovative projects that advance understanding of sustainable forestry practices. He leads the SFI University Engagement Program, which includes the annual conference scholarship program, internship opportunities, and SFI’s Diversity, Equity, and Inclusion Working Group. Outside SFI, Rocco serves as Communications Chair for the Society of American Forester’s (SAF) Diversity and Inclusion Working Group. He also serves on the National Capitol SAF Chapter Executive Committee, where he is responsible for providing strategic direction and leadership. Before joining SFI in 2013, he conducted fire ecology field studies as a U.S. Forest Service technician, and stream geomorphology and habitat assessments with an environmental consulting firm. He holds a Master of Natural Resource in sustainability from Virginia Tech and a bachelor’s degree in environmental science from California’s Humboldt State University. Rocco’s extensive travel in Honduras and academic casework in India has led him to believe personal empathy and cultural understanding are among sustainability’s strongest tools.
Danika plays a central role in SFI’s education and career pathways work, leading development of cross-border educational materials and programs and expanding SFI’s education work in Canada. Danika leads implementing the Project Learning Tree CanadaForest Literacy Framework and expanding the reach and engagement of youth in environmental literacy, stewardship, and career pathways. Danika is motivated to build a new generation of leadership that will take responsibility for solving environmental challenges and is empowered to take actions that benefit forests and all of us. Prior to joining SFI, she was the manager of online learning and ocean literacy at the not-for-profit Ocean Wise and a board member of the Marine Life Sanctuaries Society. Danika is a B.C. Ministry of Education Certified Teacher and holds a Bachelor of Education from the University of British Columbia. She is working towards a Master of Educational Technology from UBC. Outside of work, she enjoys Vancouver’s access to nature by hiking, kayaking, and snowboarding.
Ana designs and develops high-quality professional development materials and programming to prepare educators to integrate Project Learning Tree®(PLT) environmental education materials into their teaching. Ana is focused on helping educators become comfortable teaching outdoors in urban, suburban, and rural environments. Ana creates engaging and hands-on online courses and supports the PLT network in delivering in-person professional development using best practices in educator professional development. Previously she worked as an instructional designer in various industries, designing online professional development courses for a diverse audience, including K-8 STEM teachers in Latin America. Ana holds a Master of Education in educational media and technology from Boston University, a Master of Business Administration from Fundação Getulio Vargas in São Paulo, Brazil, and a bachelor’s degree in psychology from Pontifícia Universidade Católica de São Paulo.
Instructional Designer, Adult Learning
Zac manages Project Learning Tree Canada’s (PLT Canada) Green Jobs Program. The program has successfully placed youth in many thousands of Green Jobs across the country. During the summer of 2019, Zac embarked on PLT Canada’s Green Ride for Green Jobs. This cross-Canada cycling adventure covered over 9,000 km/5,500 miles to promote awareness of the many green career options for youth in Canada. These career opportunities cover a range of disciplines from silviculture and forest management to conservation and wildlife research, environmental education, and recreation. By telling their stories, Zac hopes more youth will consider pursuing a green career. Zac also manages the SFI Community Grants Program to support SFI’s community engagement initiatives. Zac received his Bachelor of Science in biology from the University of Ottawa.
Clayton develops and updates online courses and green-job tools and resources for Project Learning Tree® (PLT) educators, natural resource professionals, PLT Coordinators, and PLT Facilitators. Among other duties, he also assists in the analysis, design, implementation, and evaluation of online and blended courses, including learner analysis, storyboards, video scripts, job aids, and assessments. Clayton has a strong interest and expertise in gamification—using elements of game playing to make environmental educational activities fun. He has 14 years of experience as a classroom educator and learning designer. He holds a masters degree in communications from Texas A&M University and is a PhD candidate specializing in environmental education design at Penn State University. Clayton works primarily from his home in Detroit, Michigan.
Lydia is Project Learning Tree’s® (PLT) main point of contact for customer inquiries, sales and service. She also helps manage PLT’s product inventory, fulfillment, and distribution. Lydia maintains PLT’s e‑commerce operations and provides sales reporting. She has strong experience in sales, marketing, and working with databases. Lydia also has a passion for sustainability, community engagement and urban forestry. Prior to joining PLT, she held positions as an office manager and arborist assistant. Lydia has a Bachelor of Arts in urban sustainability from the University of the District of Columbia.
Maria supports the administration of the Project Learning Tree (PLT) Canada’s Green Jobs in Green Spaces Work Experience Program including employer and employee outreach, data analysis, reporting, and communications. Maria has extensive community and educational program development and delivery experience, including her work with the United Nations Development Programme in Vietnam as a junior professional consultant, and with EQWIP HUBS in Peru as an Environmental Sustainability Officer. The EQWIP HUBs project is a global network that connects Canadian volunteers, youth participants, and international partners through innovative programming in six developing countries. Maria has experience working with youth, delivering educational workshops, data analysis, and has supported the development of communications materials. Maria holds a Bachelor of Arts in political science from the University of Victoria. She is fluent in Spanish and English.
Madhuri supports PLT Canada’s Green Jobs in Green Spaces Initiative with outreach to employers and youth. She works directly with provincial, territorial, and international network partners to ensure successful program operations across Canada. Madhuri also provides administrative support and develops communications products and reports. Before joining SFI, Madhuri planned and organized sustainability events and training programs at the University of Western Ontario in London. She also helped develop a strategy to engage tourism sectors to protect Lake Erie on behalf of an NGO. Madhuri holds a Master of Environment and Sustainability from the University of Western Ontario and a Bachelor of Science from Indira Gandhi National Open University in India.
James’s inspiration to work at SFI was being able to fill a role where he provides Forest education to anyone and everyone who wants to learn more about the natural world around them. Working with youth is a highlight for James and he knows this work matters because forests are the future and so are the young people who will steward forests for generations to come. James has a Bachelor of Science in Forestry from Lakehead University in Thunder Bay, Ontario and has completed all requirements for his Master of Science in Forestry, from Lakehead University. While pursuing his Masters, he served as a graduate assistant, teaching students and helping to manage curriculum. Outside work, James enjoys tree climbing and working on his hobby farm.
Brittany plays a key role in piloting the Project Learning Tree Canada (PLT Canada) Ambassadors Program and will be supporting the entire PLT Canada team in enhancing the number, relevancy, and accessibility of opportunities for a wide range of youth in the forest and conservation sectors. Brittany has experience in supporting diverse youth, including Indigenous youth and new Canadians, in gaining valuable life skills and work experience. Before joining SFI, Brittany was a project leader with a national Canadian life skills and work experience program focused on contributing to community development through volunteerism. She attended Dalhousie University where she earned a Bachelor of Arts with a major in international development and a certificate in intercultural communication.
Shuya supports PLT Canada’s Green Jobs internship program by engaging, deepening, and supporting green career pathways for diverse Canadian youth and forming strong partnerships with forest and conservation sector employers.
Coordinator, Education Systems
Emma identifies potential funding and collaboration opportunities. She researches and summarizes government policy changes and new initiatives related to environmental education and highlights alignment with PLT programs and priorities. Emma also looks for scalable programs being done by PLT Coordinators in each state and drafts toolkit recommendations for supporting adopting programs by other states. She supports the planning process for the International PLT Conference and supports the PLT award nomination process. Emma is currently pursuing a Masters in Environmental Resource Policy from George Washington University. She also holds a Bachelors in Political Science with a minor in Environmental Studies, from the University of Central Florida.
Education and Policy Research Intern
David coordinates SFI’s communications work in Canada, with a particular focus on our conservation and community partnerships and government relations. He also leads communications for Project Learning Tree (PLT) Canada, which includes the Green Ride for Green Jobs, and PLT Canada’s Green Jobs in Green Spaces Work Experience Program— its goal is to place over 1,600 students in green jobs by the end of 2019. Prior to joining SFI, David was Manager of Communications at the Canadian Horticultural Council, and Program Manager of Communications at the Standards Council of Canada. He has extensive experience working for not-for-profits delivering digital communications in addition to developing national communication strategies. David earned a Master of Business Administration in marketing from the Université du Québec en Outaouais and a Bachelor of Arts in communications from the University of Ottawa. He is fluent in English and French.
Monika directs and develops the marketing and corporate brand identity for the SFI Program. She designs and produces a range of print and interactive materials including SFI’s annual progress report, fact sheets, brochures, posters, infographics and other external communications. Monika also produces the collateral material for SFI’s annual conference and collaborates with the SFI community and stakeholders to assist in developing communication materials. She holds a Bachelor of Arts in business, with a minor in Spanish, and a Master of Business Administration, both from Westminster College in Salt Lake City.
Jennifer supports both Project Learning Tree® (PLT) and SFI’s communications and marketing efforts. With a focus in digital communications and community-building through social media, she helps tell PLT and SFI’s stories in ways that engage new and existing audiences. As the former digital organizer for the Theodore Roosevelt Conservation Partnership in Washington, D.C., she collaborated and created campaigns with partner organizations to support shared missions. She also identified, promoted, and created digital content and online advertising to support advocacy and fundraising. Jennifer has a Bachelor of Arts in Philosophy from Christopher Newport University in Newport News, Virginia.
As a trained forester and skilled writer, Steve’s expertise brings important perspective to SFI’s communications team. Before joining SFI, Steve was the editor and publisher of Natural Resources Management Today. He was also the editor of The Forestry Source, a publication of the Society of American Foresters, for more than 16 years. In 2018, he edited and contributed to 193 Million Acres: Toward a Healthier and More Resilient US Forest Service—a collection of essays that examine the challenges facing the US Forest Service and propose solutions to address them. Steve’s deep knowledge of forest certification and the SFI standards includes experience witnessing an audit. He also is an adjunct forestry and wildlife management instructor at Mt. Hood Community College, near Portland, Oregon. Steve holds an Associate of Science degree in Forest Technology from Sierra College and a Bachelor of Arts in Journalism from San Jose State University.
Director, Sustainability Communications
Mira is involved in all aspects of Project Learning Tree Canada’s communications and engagement efforts. One of her primary activities is to help engage Indigenous youth and youth who are new Canadians. Mira conducts research and interviews and produces a wide range of content, including editorials, news articles, and media releases. Prior to joining SFI, she created and managed websites for Sidra Treehouse, an organization that helps ease the transition to life in Canada for newcomer and refugee children, and the United Muslim Organizations of Ottawa-Gatineau. She studied at Western University, where she earned a Master of Media in Journalism and Communication and a Bachelor of Arts with an honors specialization in media, information, and technoculture. Mira is fluent in English and French.
Alex supports Project Learning Tree Canada (PLTC) communications. He specializes in creating engaging videos for social media. He also measures and analyzes the performance of digital content and creates meaningful graphics from raw data. Alex plays a key role in PLTC’s marketing and advertising campaigns. He monitors and optimizes Google AdWords and ads on Facebook and LinkedIn, and he helps manage cross-promotions with national partners. He was recognized with a Business London 20 in their 20’s award in 2019. Alex is completing his Masters in environment and sustainability at Western University, in London, Ontario, and he holds a Bachelor of Arts in communications and cultural studies from Concordia University in Montreal.
Coordinator, PLT Canada Communications
Meggan leverages SFI’s brand positioning across all communications channels and platforms and supports PLT’s communications and marketing efforts. She manages social media posts, researches and drafts blogs, creates performance reports, produces newsletters and e-blasts, and helps with project management. Prior to joining SFI, Meggan worked at Nature Canada where she supported their annual photo contest and digital fundraising on social media. She has a degree in public relations from Algonquin College.
Coordinator, Marketing & Communication
Brian is responsible for SFI’s financial and economic strategy, as well as various operational matters. His experience includes for-profit and not-for-profit knowledge in financial analysis and valuation, individual and corporate tax, compliance, internal controls, and project and program management. Brian is passionate about the non-profit sector and has a proven record of aligning strategic initiatives with revenue and expense management to reduce deficit cycles and enhance value. Brian began his career in the banking industry, later transitioning to public accounting where he specialized in consulting and auditing financial institutions. Prior to joining SFI, he held positions as the Chief Financial Officer at the Council on Foundations and Assistant Director of Finance at Ocean Conservancy. Brian has a bachelor’s degree in business, a minor in economics and a master’s degree in accounting. He is a Certified Public Accountant in the District of Columbia and holds a Certified Management Accountant credential.
Mila leads the financial operations of Project Learning Tree (PLT) Canada, including reporting and compliance, in addition to supporting fundraising. Prior to joining SFI, Mila worked as a controller at various not-for-profit organizations for 10 years. She has more than 16 years of progressive experience in financial management and financial reporting in both private and not-for-profit sectors, reporting on various projects funded by all levels of government. Mila is pursuing her Chartered Professional Accountant designation. She holds a Master of Arts in history, ethnography and education, and has a teaching diploma. She speaks Russian fluently and has some facility in Romanian.
Julia is responsible for leading the accounting operations for SFI Inc, including reporting and compliance. Julia also supports organizational operations related to human resources, technology, facilities, and other business matters. Prior to joining SFI in 2009, she performed as a classical flute musician and trained at the Peabody Conservatory of Music. She holds a B.A. from Goshen College and is currently pursuing a Master of Science in accounting and financial management at University of Maryland University College.
Manu serves as the architect for strategic technology needs across our organization. He also provides high-level analysis and strategy on multiple platforms and systems related to SFI’s work. One of his first big projects is overseeing the implementation of Salesforce. Manu has two decades of experience designing IT systems and a wealth of experience with and a deep understanding of many different technologies. He holds a Bachelor of Science in Engineering Business and Technology from Coventry University in the UK, and multiple IT certifications, including a Microsoft Certified Systems Engineer certificate from Georgetown University.
Director, Information Technology
Jane supports SFI’s accounting and operations. Her varied responsibilities include the month-end financial close, budgeting, reporting, and accounts payable. Jane has extensive accounting experience in the non-profit sector. She previously served as Accounting Manager at the Council on Foundations, where she managed the day-to-day functions of the finance department. As a budget analyst at the Ocean Conservancy, Jane facilitated budgeting, reporting, and tracking program grants. She holds a BS in Accounting from George Mason University in Fairfax, VA and is currently pursuing her certification in managerial accounting.
Wendy is a skilled accountant with 15 years of experience in budgeting, accounting, and financial reporting. She “excels” at Excel and has experience reporting to Canadian government funding agencies. Prior to joining SFI, Wendy held financial roles in the non-profit sector and at several higher education institutions. In addition to her technical expertise, Wendy is comfortable working and partnering with both financial and non-financial colleagues to ensure management and administrative staff follow accounting and organizational processes. She holds a Bachelor of Management in Accounting from the University of Lethbridge.
613-703-3384 ex. 499
Kirsten supports SFI’s growing team by managing onboarding and offboarding processes, assisting with the hiring of new staff, administering benefits, supporting payroll processes, and answering employee human resources questions. Before joining SFI, Kirsten was an HR Coordinator at Earth Fare, a supermarket chain that improves lives by making healthy food available to everyone. She also taught seventh grade math as an AmeriCorps Urban Education Fellow. Kirsten is pursuing a Master of Science in Human Resources from Western Carolina University and she holds a Bachelor of Arts in English Literature from Ohio Wesleyan University.
Amandine supports the accounting and operations functions of SFI, Inc., and provides administrative support for the Washington D.C. office. She holds a Bachelor of Arts in international business communication from the University of Central Lancashire in Preston, U.K. Amandine is fluent in English and French.
Senior Coordinator, Accounts Payable and Accounts Receivable