Recent research shows that paper-based packaging is the preferred choice of consumers for its environmental attributes and that consumers are willing to change their behavior in order to shop more sustainably and to spend more on products that are packaged in sustainable materials. When it comes to environmental labels, studies have shown that 52% of consumers are aware of the SFI label.

SFI also provides an on-product label that recognizes global PEFC certifications. This SFI global label allows PEFC chain of custody manufacturers, with PEFC certified content from countries outside of the United States and Canada, to be able to use an SFI on-product label recognizing global standards.