WASHINGTON, D.C. — The Sustainable Forestry Initiative® (SFI) is proud that the National Park Foundation, the official charity of America’s national parks, has selected to package the official 2015 White House Easter Egg in a gift box made from paperboard certified to the SFI® Standard.
The White House Easter Egg Roll takes place in President’s Park on the South Lawn of the White House. This year’s theme, “#GimmeFive,” encourages Americans across the country to share five things they are doing to eat better, be more active, and lead a healthier life, and supports the First Lady’s Let’s Move! initiative to help kids grow up healthy and have the opportunity to reach their full potential.
“We are so pleased to be part of this celebration again this year. SFI® is much more than a forest certification standard. We are helping kids switch from screen time to tree time by working with groups such as the Boy Scouts of America and Project Learning Tree, which help kids connect with nature and gives them opportunities to be outside and active,” said Kathy Abusow, President and CEO of SFI Inc.
Investments that help keep forests healthy in turn help to keep the communities and people that rely on them healthy too. Of the 250 million acres certified to the SFI Standard, more than 200 million acres are available for people to use for recreation. A third of these forests in the U.S. are state lands.
For more information about the 2015 White House Easter Egg Roll and how to order the official 2015 White House Easter Eggs, please visit: easter.nationalparks.org.
ABOUT SFI
The Sustainable Forestry Initiative® (SFI) advances sustainability through forest-focused collaborations. We are an independent, nonprofit organization that leverages four interconnected pillars of work: standards, conservation, community, and education. SFI works with the forest sector, conservation groups, academics, researchers, brand owners, resource professionals, landowners, educators, local communities, Indigenous Peoples, and governments. Collaborating with our network, we leverage SFI-certified forests and products as powerful tools to help solve sustainability challenges such as climate action, conservation of biodiversity, education of future generations, and sustainable economic development.
MEDIA CONTACT
Christine Leduc
VP, Communications and Government Relations
Sustainable Forestry Initiative
613-706-1114
media@forests.org
