SFI BLOG

An Urban Forest Inflection Point

Paul Johnson had a good job and was happy with his work as the Texas A&M Forest Service's urban and community forestry program leader. But in 2021, when he heard about a position with Sustainable Forestry Initiative (SFI) as Senior Director of Urban and Community Forestry, he was intrigued. After an interview and talking to his colleagues about SFI, Johnson decided that the opportunity to participate in developing SFI's Urban and Community Forest Sustainability Standard (UCFSS) (SFI 2023a) was too good to pass up.

December 1st, 2023|

Have You Seen the Gorilla?

Have you seen that video where a group of students participating in an experiment on selective attention pass a ball to each other? 

March 5th, 2015|

Managing Change, For the Better

I suspect that most of us remember places that have changed in our lifetimes. Change is inevitable. And while it may be foolish to resist change, it is certainly wise to shape it.

November 13th, 2014|

About Old Friends…

We’ve all had the experience of running into an old friend unexpectedly, and spending a moment of warm reminiscence, perhaps on a street corner or coffee shop.

October 27th, 2014|

Up the Creek with a Paddle

Years ago, I was executive director of a non-profit organization. Early in that period we were struggling financially, as many non-profits do from time to time.

October 9th, 2014|

“It Changed My Life”

I just heard that phrase again for the umpteenth time from someone in the natural resource profession

October 8th, 2014|

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