SFI BLOG

Wild Innovation: How AI Will Transform Conservation

I’ve always enjoyed helping people connect with nature and natural resources, whether that’s sharing about the Sustainable Forestry Initiative’s (SFI) conservation work, quizzing friends about which critter is making a noise in the middle of the night, or telling someone not to eat the pretty red berry they found on a hike (seriously, don’t eat it). Anytime anyone asks, and the countless times no one does, I love explaining to my friends what blue crabs are and how to catch them. Although this has been my designated role for as long as I can remember, the rise of artificial intelligence, or AI, has changed the landscape.

August 30th, 2024|

Plum Creek CEO honored for leadership and advocacy by SFI

SFI recognized Rick Holley, the CEO of Seattle-based Plum Creek Timber Company, this month for his longstanding work in illustrating how wood that’s produced from responsibly managed forests ultimately benefits our communities.

October 19th, 2015|

Pursuing Our Dreams

Last week I found myself driving through central North Carolina following a meeting, and decided to pay a quick visit to my alma mater at Duke University.

May 15th, 2015|

The Great Cypress Swamp

There was a time when I began every morning by strapping my boots on. Anymore, my morning routine is more likely to focus on a cup of coffee and finding my glasses.

May 7th, 2015|

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